The Birth of our Logo
Why our logo?
Often, people ask us how our logo, the image of a goddessy mama with spirals representing her breasts and womb, has anything to do with water. This image was first “doodled” by our co-founder, Wennifer, while she was pregnant with her third child and feeling more in-tune than ever with her creative life energy ~ Kundalini Shakti, Mana, Qi. At the time, this eco-feministic “doodle” was simply an outlet; little did she know that her husband, Einar, would one day re-discover this Mama and propose that they feature Her as the logo for their love-infused water. Initially, Wennifer wondered why her husband wouldn’t prefer the image of something more clearly representative of “water,” but after some thought, she agreed. As a natural childbirth educator/researcher, she could not deny the connections that her husband was intuitively feeling.
Yes, the connections were clear and self-evident: every human life begins in the watery womb of a mother, where the water she drinks becomes transformed into amniotic fluid, the child’s sustaining elixir of life. Amazingly, this amniotic fluid replenishes itself every hour, so what a mother drinks and how much she drinks, is essential.
This connection continues in significance after birth, when the mother’s breastmilk becomes the child’s first food. Because breastmilk is comprised of 88% water, the quality, quantity, and vitality of the water that the mother consumes is, again, of utmost importance. Statistics show that if at least 90% of mothers would exclusively breastfeed worldwide, 1.3 million infant deaths would be prevented each year. And add to this thought the possibility of every breastfeeding mother having full, unlimited access to truly clean, mineral-rich, potent waters. Not only will their babies be healthy, they will thrive. Wow.
The link between water integrity, maternal wellness, and infant health is also undeniable when we realize that while in the womb, babies are made of 96% water. Upon birth, they are about 85-90% water. As children grow and mature into adulthood, their water content levels to around 70%, and can dwindle to as low as 50% upon old age.
This decrease in percentage is one of the leading causes of illness and premature aging, where much of today’s sicknesses and imbalances stem from poor hydration: from insufficient water intake, water that is unclean (yes, even from tap water that can be contaminated with a shocking array of chemicals and toxins that fail to get removed or even intentionally added), and/or water that has been filtered or even distilled, but depleted of its essential minerals and vibrational life force.
So in seeing the connections, both Wennifer and Einar have come to appreciate this mother goddess image as indeed a gift – a blessing and a reminder of our undeniable link to water as our planet’s most precious resource – a living elixir – and the responsibility we all have as the humble custodians of that water … for the health of our babies (and their families) and the health of our Mother Earth ~ Mother Waters.